Our Commitment to Your Privacy

1. Information We Collect

We collect information that enables us to provide a seamless shopping experience. This may include information you give us directly, as well as data collected automatically when you visit our site.

• Account & Order Information: Name, email address, phone number, billing and delivery addresses, and payment references when you register or place an order.
• Browsing Data: IP address, browser type, device identifiers, pages visited, and session duration — collected via cookies and similar technologies to help us improve the site and personalise your experience.
• Communications: Messages you send us via email, contact form, or WhatsApp, including support queries and feedback.
• Marketing Preferences: Whether you opt in to receive newsletters, new arrival alerts, or promotional updates.

2. How We Use Your Information

Your information is used to deliver, improve, and personalise the Primor experience. Specifically, we use it to:

• Process and fulfil your orders, including payment verification and fraud prevention.
• Send order confirmations, dispatch notifications, and delivery updates.
• Respond to your customer service enquiries promptly.
• Send marketing communications where you have opted in — you can unsubscribe at any time.
• Analyse site performance and improve our product range, layout, and checkout experience.
• Meet our legal and accounting obligations.

We never sell your personal data to third parties.

3. Cookies & Tracking

We use essential cookies to keep your cart and session active, and optional analytics cookies to understand how visitors use our site. You can adjust your cookie preferences via your browser settings; however, disabling essential cookies may affect site functionality.

4. Sharing Your Information

We share your data only with trusted service providers who help us operate our business. These include:

• Payment Gateways (e.g., Razorpay) — to securely process transactions. We do not store full card details.
• Logistics Partners — to arrange pick-up and delivery of your orders.
• Analytics Providers — to understand site usage in aggregated, anonymised form.

All third parties are contractually required to handle your data securely and only for the purposes we specify.

5. Data Security & Retention

Primor uses encrypted connections (HTTPS), secure hosting, and access controls to protect your information. We retain order records as required by Indian accounting law, and remove inactive marketing profiles after a reasonable period. If you believe your data has been compromised, please contact us immediately.

6. Your Rights

You have the right to access, correct, or request deletion of your personal data at any time. To exercise these rights, email us at privacy@primoronline.com. We will respond within a reasonable timeframe.

7. Updates to This Policy

We review and update this policy periodically. Any material changes will be communicated via a notice on our website. The date at the bottom of this page reflects the most recent revision.